Harald Pfeffer was saved from dangerous cyanide poisoning as a child, and this experience motivated him to become a doctor. In 1978, he opened his own medical practice. In 2003, he handed over this practice to found Vitabay. His goal was to make health accessible to everyone. Vitabay, as a family business, continues to pursue this mission to this day. Vitabay's products are the result of innovative research, decades of practical experience, and profound medical knowledge.